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Ashley Andrews


Miami, Florida



University of Florida (2018-2019)

M.A. in Mass Communications

Specialization: Social Media

Florida International University (2012 -2015)

B.S. in CommunicationsSpecialization: JournalismMinor: Social Media & E-Marketing Analytics


The Urban Play (Oct 2015 - Present)


Conceptualized several social media campaigns in order to improve brand awareness

Create and maintain WordPress based website

Directed, filmed and produced platform videos and interviews

Manage Facebook, Instagram and Twitter accounts

Create and manage social media and editorial content calendar

City of Pembroke Pines (Apr 2018 - Present)

Multimedia Specialist

Create and update official City social media calendar

Manage and train City social media intern

Train City employees in social media best practices

Create, track and monitor all social media posts on City Facebook, Twitter, Instagram and NextDoor

Create social media graphics for City social pages and website

Edit copy on official City website

Inspirations For Youth (Dec 2017 - Apr 2018)

Social Media Specialist/Blogger

Interview staff, clients and industry experts/influencers for blog posts

Create and disseminate monthly email newsletters

Implement SEO content into company blog posts

Manage social media posts for Facebook, Twitter, Instagram, LinkedIn and Pinterest

Create and update company social media and editorial content calendar

Miami Broward Carnival (Sep 2014 - July 2016)

Content Manager (Freelance)

Created social media graphics and articles for organization website

Assisted with influencer outreach for Carnival website launch event

Created and updated media list

Assisted with social media campaign creation for Carnival launch

Maintain editorial and social media calendar


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