Besides having access to the internet, there are three main aspects of social media management entrepreneurship.
Interested in a career in social media? Always wanted to start your own business? We’ve all seen the ads from top social media influencers encouraging others to “be their own boss” by starting their own business but it’s not as easy as they may make it seem.
Although strategy is important in every social media job, a good social media manager knows how to blend their creativity with strategy. Creativity can be expressed in multiple different ways from photo editing, video direction to copywriting. Being able to effectively and creatively tell a brand’s story, will separate you from the mundane social media managers out there and also separate your client from others in their industry online.
Sure, social media can be applied to every industry but not each industry has specific. Finding a niche market in social media marketing can make a world of a difference when it comes to finding clients. Say for example, you love working with fashion brands but you’ve been approached by a law firm for your social media services. While I would never discourage someone from taking on additional clients, all clients are not created equal. A fashion brand’s social media strategy will be a lot different compared to a law firm. Long story short: Know what you’re good at and stick to it.
Entrepreneurship is not all fun and games. It takes a certain kind of person to be an entrepreneur and whole other one to be a social media manager working on your own terms. Setting your own schedule and working with clients are both perks of social media entrepreneurship but can also be very stressful if not handled properly. From first-hand experience, I can definitely say that being your own boss requires more discipline, perseverance and drive than your regular 9–5. Success doesn’t happen overnight but with dedication, social media entrepreneurship can be very much worthwhile.